000 00345nam a2200133Ia 4500
008 170101s2004 xx 000 0 und d
020 _a9812403728
100 _aSemenik Richard J
245 0 _aPromotion Integrated Marketing Communications
260 _aSingapore
_bThomson
_c2004
300 _a582
650 _aManagement
942 _2ddc
_cBK
999 _c275343
_d275343