000 00354nam a2200145Ia 4500
008 170101s2007 xx 000 0 und d
020 _a8174465340
100 _aMurthy S N
245 0 _aAdvertising An IMC Perspective
260 _aNew Delhi
_bExcel Books
_c2007
300 _a418
650 _aManagement
700 _aBhojanna U
942 _2ddc
_cBK
999 _c329493
_d329493